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Getting citations from a site with a high domain authority and high traffic can help improve your ranking in local search. Going for quality links over quantity is the key here. General business directories. Industry, niche or sector-specific directories (Trip Advisor). Local newspaper and press websites ktminvestor.com No, consumers trust honest, transparent companies — that trend extends across your organization. Your marketing can't be misleading. Don't make promises in your sales copy that you can't or won't deliver on. Be sincere in your commitment to working for consumers' best interests, and prove it by keeping them in the loop and remaining as open and honest as possible